Earning for yourself, not for companies selling to you is as simple as ABCD'S

Take back control! Take back control of your wallet, time and attention from the companies who are marketing to you. It could be the media and social media companies who steal your time and attention from your life towards the noise they generate. It could be the companies who play with your psychology and push a deal and get you to buy something which you did not need in the first place. Taking control of your earnings and life can be simplified by giving it an approach which is simple as ABCD'S.

Do any of the life situations look familiar?

• You have been working for many years you are financially fragile
• Your salary has increased but your savings have not
• You dream of paying away your loans
• You are one mishap away from getting into debt
• Your salary vanishes just by paying EMI's

Awareness

• Be aware of the fact that you are being relentlessly marketed to
• Be aware of the  top of the line marketers have access to your data and are playing with your psychology to market to you
• Since they are playing with your psychology, it’s just a matter of time that you fall in their trap
• Be aware that you will never know the kind of tricks which are being played with you

Boredom

• Take care of your boredom
• Have we all not felt bored and done things stuff like
• jumped on to social media and wasted time
• went shopping for the fun of it
• ate, drank and smoked

Comparisons

• Comparisons with others make you insecure and inadequate
• Marketing play on your insecurities and inadequacies to get you to spend your money, time and attention
• Choose the comparisons which you want to focus on
• If you want to look at friends, compare earnings not spending
• If you want to look at friends, compare savings not loans
• Compare on creation not on consumption
• Be known for the value you can add to your friends, family and larger community and not the consumption you can show

Deliberate

• Be deliberate
• Spend your money, time and attention as matter of plan not in an unplanned way
• Spend your money, time and attention as per your interests and not the interests of other

 

Shared or Seen

• Try to see what is not shared and cannot be seen
• Remember the loans and debts are public
• the big house, the cool car, the gadgets and electronic toys, the foreign trips are purchased on EMI's and loans
• Your financial strength is not shared and is not seen
• Savings are private
• Investments are private
• Your relationships are personal and private

A simple framework to keep yourself in check so that you don't end up spending the money in your wallet and giving away your time and attention easily.